If you're currently marketing your website but it's not making you the money that you hoped it would be making for you, then you will definitely want to change up your strategy. One of the best ways to get new leads into your business is to offer something for free.
Offering something for free is the cornerstone of all successful internet marketing. When you offer something for free, you can generate a lead and follow up on this lead over and over again until they buy something. This is the easiest way to make money with your website.
To do this, you will want to setup something called a "squeeze page". A squeeze page is simply a small webpage where you entice your visitors to sign up for your email newsletter. In return for signing up to your email newsletter, they get a free gift in return. This free gift can be a free ebook, a free report, a free video, a free MP3 audio file, and etc. The most perceived value of the freebie, the more leads you will get.
This is something that is very important. If you can offer something that is very high in perceived value, you can get a ton of new leads into your autoresponder sequence. With a lot of leads, you can automatically follow up on them simply and easily without even thinking about it.
Now I think I may have lost you there for a little bit. If you don't know what an autoresponder is, let me explain it to you. An "autoresponder" is simply an automated email follow up program that allows you to email your list at different intervals - thereby increasing your conversion rates and increasing the number of new customers that you get into your business.
I personally set my autoresponder sequence interval at every 3 days. This is just enough time to get someone to "miss you", all keeping your prospects waiting on your next email to come through. Now you may not see instant sales right off the bat with your autoresponder sequence. Sometimes (depending on your niche), it could take months before your subscriber decides to buy from you.
This is just the nature of the business. If you want to get an autoresponder, a great service named "Aweber" is what you will want to use. It's what I use, and it's very effective for all of my email marketing efforts. You should check it out, because it's very newbie friendly, and can help you to earn the sales and profits in your business that you're looking for.
All of this comes back to offering something for free. Once your visitor has opted-in to your email autoresponder, and you're automatically sending them emails, all you have to do is wait. People will start buying, and the more leads you get, the more people will buy. This is something that is very true in any business.
