Visual Economics has synthesized data from Facebook Insider, Reuters, BusinessWeek, the Wall Street Journal, and Syncaspe to create an infographic called The Republic of Facebook that reimagines the social network as if it were a country on a map and examines its "national economy."
The infographic values the Republic of Facebook's economy at between $7.9 and $11 billion and ranks the Facebook "nation" as the world's third-largest country. Only China and India are larger.
According to the infographic, 70% of Facebook users engage with the site's 500,000 apps every month. In the Republic of Facebook infographic, these apps are presented as landmasses. The most popular app developers appear as the larger "provinces" on the Facebook "map": Zynga is the largest by far, followed by Electronic Arts and RockYou!.
The stats also suggest that if the 200 million users who use Facebook daily (spending an average of 55 minutes on it per day) were to pass that time working instead of browsing Facebook, they would collectively earn $916,000,000 a day (at a wage of $5.00 per hour).
The Facebook Economy
There are 550,000+ apps that are used on Facebook. Seventy percent of users engage with apps each month. There are one million app developers. Zynga, the top app developer, made $250 million in 2009. Of that amount, $80-$150 million is estimated to be profit, more net profit than Facebook itself made.
The most popular Facebook apps are:
Zynga
Rock You!
Electric Arts
CrowdStar
Playdom
Causes
Slide
6 Waves
Topzy
iLike
MindJolt
RIM
Facebook Pages
There are 1,500,000 active Facebook pages. The average value per fan is $136.38. Extrapolating on that, many celebrity pages would be worth enormous sums:
Michael Jackson, with 13.3 million fans, would have a page worth $1.8 billion. Family Guy has 9.5 million fans for a worth of $1.3 billion. Lady Gaga and Barack Obama each have 9.1 million fans, worth $1.2 billion each. Vin Diesel has nine million fans, worth $1.1 billion. Starbucks has 8.2 million fans, worth $1.1 billion. South Park has 6.2 million fans for a worth of $845 million.
Popular Facebook pages include:
Barack Obama
Lady Gaga
Michael Jackson
Family Guy
Vin Diesel
Megan Fox
House
Twilight Saga
Starbucks
Users
There are 500,000,000+ users of Facebook. Of those, 200 million users use it daily for an average of 55 minutes a day. If those users were all working for $5 an hour instead of going on Facebook, they would collectively earn $916,000,000 a day.
Advertisers
In Q1 2010, 176 billion display ads were posted on Facebook, 16 percent of the display ad market. Facebook says its advertisers have quadrupled since 2009.
If Facebook were a country, it would be the third most populous in the world after China and India. Today’s valuation of Facebook is $7.9-$11 billion.
Recommended reading:
* Human Communication redefined by Google Voice
* Internet Pornography Statistics 2010
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